The #ConsiousCourses campaign has been designed, launched and run by our Young Leaders. The campaign’s key themes are sustainability, food waste, meat-free and affordable eating.
Aims
The aim of our campaign is to challenge young people to be intentional regarding what they eat and where their food comes from, to make them more aware of how the food they eat impacts the environment and their bodies, while showing them how they can cook it for themselves. The campaign will enable young people to see that they can cook healthy, delicious sustainable foods without any complexity!
Delivery
Each of us as young leaders record ourselves cooking a nutritious recipe and upload it to TikTok. We want young people to recreate our recipes and create videos of themselves cooking whilst using our #ConciousCourses hashtag and our account handle. Share our campaign to help it go viral!
Target Audience
We would like to reach young people in and around London in secondary schools and youth clubs. We will continue networking with existing partners of Eat Club, so that we can get as many people involved as possible.
Click on this link to check out our first video! https://www.tiktok.com/@eatclublondon